1.1 INTRODUCTION
In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it slightly visible. Moreover the life assurance industry has entered an era of accelerated changes as a result of increased competition in products and pricing within all insurance sectors. Hence professional marketing management is now pre-requisite, if a company is to return or advance its position in the competition hierarchy.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
CHAPTER ONE
1.1 Introduction
1.2 History and Development of Life Assurance in Nigeria
1.3 The Need for Life Assurance Policy
1.4 Statement of Problem
1.5 Purpose of the Study
1.6 Significance of Study
1.7 Scope of Study and Limitation
CHAPTER TWO – LITERATURE REVIEW
2.1 What is Life Assurance?
2.2 Scope of Life Assurance
2.3 Special Characteristics of Marketing Life Assurance
2.4 Factors Affecting Life Assurance Market
2.5 Marketing Life Assurance Strategies
References
CHAPTER THREE – RESEARCH METHODOLOGY
3.1 Sources of Data
3.2 Ways of Data Collection
CHAPTER FOUR
Data Presentation & Analysis
CHAPTER FIVE
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendation
Bibliography
